Creators and brands,plugged in.
Plug Central connects South Africa's creators with the brands their followers love. Creators curate shopfronts and earn commission; brands turn trusted voices into a tracked sales channel. Links, attribution and payouts included.
The creators already plugging in
Every creator's finds, one feed — shop.plugcentral.co.za
The platform in numbers
350+
creators on the platform
10+
new creators join every day
110+
published shopfronts
3,700+
products in the catalog
505+
stores creators add products from
1.3M+
connected followers
Store integrations with Shopify, WooCommerce & Wix · First stores now tracked through to purchase and attributed to creators
Recently onboarded brands
Store integrations with Shopify, WooCommerce & Wix. Connect your catalog in minutes.
One platform, two sides
Which side are you plugging in from?
Creators earn from the brands they already love. Brands turn trusted voices into a tracked sales channel. Pick your side. The rest of the page is for you.
What you get
One platform. Every channel. Every Rand tracked.
Plug Central replaces the spreadsheet, the link-in-bio app, the DM grind and the gut-feel analytics — with one creator portal.
Your curated shopfront
A single home for every product you recommend — tracked, beautiful, yours.
Tracked everywhere
Every link from every platform routes through us. No guessing where the sale came from.
Reply on autopilot
Keyword-triggered DMs send your follower the right link the moment they ask.
Real-time analytics
See clicks, conversion and earnings as they happen. Export them when you're ready.
Your shopfront
A storefront that's already live for 95 creators.
Your shopfront is a curated collection of products and custom links, a single beautiful home for everything you recommend. One link in bio, every product tracked. These are real, live shopfronts from creators on the platform right now.
- Add products from any online store on the open web with the Chrome extension
- 3,700+ products already in the catalog, across 505+ SA stores and growing
- Theme it to match your brand and make it unmistakably yours
- Every product link is tracked back to your earnings automatically
Coupons
Attach a coupon. We show it on the way through.
Drop a discount code on any product or collection. When a follower taps your link, Plug Central surfaces the code on the landing page and copies it to their clipboard, so the discount lands at checkout without them digging for it in your caption.
- Attach a code per product, collection or campaign
- Auto-displayed the moment a follower clicks through
- One-tap copy, with expiry and usage hints
The Everyday Crossbody Tote
Partner Store · in stock
Applies at checkout · expires in 3 days
Console
Built to be lived in.
The creator console is the workspace you'll actually want to open. Every screen is built with the same eye for detail you put into your shopfront: fast, opinionated and almost stupidly intuitive. Most creators ship their first shopfront in under an hour.
- Drag-and-drop everywhere
- Built mobile-first
- Inline previews
Creator console · Shopfront
SavedShopfront editor
Reorder products live — every change is published instantly.
Velvet Matte
R 245
DragVitamin Serum
R 540
Crossbody Tote
R 899
Crisp Sneakers
R 1,299
Glow Highlighter
R 320
Studio Polish
R 95
Tip · Hit ⌘Z to undo
↺ Auto-savedWhy brands plug in
Creators sell what they love. You only pay when it sells.
Nobody sells your brand like the people who actually wear it. Turn SA's tastemakers into a tracked, pay-on-results sales channel.
Plug into our creator pool
350+ vetted SA creators across beauty, fashion, lifestyle, tech and home — with 1.3M+ connected followers between them.
Tracked sales, real-time ROI
Every click, conversion and Rand reconciled back to the creator who drove it. You only pay on conversion.
One easy self-serve console
Set up your store, programs and payouts yourself in minutes. No integrations team, no lock-in, no upfront cost. Catalog, creator search, orders, analytics and payouts all in one place.
Creator discovery built in
Filter by location, niche, audience size and engagement. Every profile opens to a full media kit: audience size and demographics, engagement rate, the niches and brands they post about, and how much of your catalog they already promote.
Creator discovery
Find the right creators, not just the loudest.
Search the whole creator pool from the console. Every profile opens to a full media kit: audience, engagement, what they post about and how much of your catalog they already promote.
- By locationRegional or city-level — find the voices your local customers already follow.
- By nicheBeauty, fashion, fitness, tech, home — creators are categorised by what they actually post.
- By bio & contentSearch bios and post content in plain language and see who fits your brand.
- Media kit
Naledi M.
Beauty · Cape Town · 42k
- Media kit
Zoë van W.
Skincare · Stellenbosch · 18k
- Media kit
Ayanda K.
Lifestyle · Cape Town · 27k
Illustrative. Real search runs on live creator profiles.
Your products. In every creator's pick list.
The Warehouse is where your catalog meets the rest of the platform. Every active product, with your commission and program terms attached, lands in a single feed that every creator on Plug Central browses and adds from in one click.
- Your products show up in a single feed every creator on the platform browses
- Commission and program terms are visible upfront, so creators know what they're picking
- One click adds a product to a creator's shopfront with your tracking link attached
- Time-limited campaigns and approved-only programs are honoured automatically
- 12%
Linen midi dress
Sable & Stone · 30-day cookie
- 18%
Hydrating serum 50ml
Riverbed Skin · 45-day cookie
- R45 flat
Ceramic pour-over kit
Hout & Klei · 14-day cookie
- 10%
Trail runner v2
Kalahari Run Co. · 30-day cookie
Illustrative. Real listings show your store, product photo and live program terms.
Performance
Pay only when it works.
- You set the commission — we track the click, attribute the sale, reconcile the payout
- Period-close invoices with PDF and EFT reference, on your cadence
- Dispute hold window keeps refunds and cancellations honest
- Edge-hosted tracking: links, pixel, server-side webhook — your choice
Integrate your store with the future of SA commerce.
Apply now and we'll walk you through verifying your store, wiring up tracking, and getting your first creators live.
How it works
We connect the two, and track everything in between.
No spreadsheets, no screenshots, no 'trust me it converted'. One pipeline from post to payout, visible to both sides.
Our Vision
We believe South African creators deserve a platform built specifically for them. We're connecting the brands their followers love with the voices they trust.
Start free. Grow into Pro on your terms.
Creators start free and earn from the brands they already love. Brands connect a store and only pay when it sells. Pick your side and apply.