Features & Tools
Every tool in the box.
The workflow upgrades that turn a link in bio into a business: automation, product tools and analytics, with the plans that unlock them at the bottom.
DM Automation
OfficialTech ProviderReply on autopilot. Boost the algorithm.
Set a keyword on a post and Plug Central slides into your followers' DMs with the right link the moment they comment. Every reply is a fresh comment + DM, and Instagram reads that as engagement, pushing the post to more feeds.
- Trigger on a comment, story reply or DM keyword
- Reply with a product carousel, button or smart link
- More comments + DMs = more reach on every post
- 10,000 Instagram DM sends per month on Pro
Set it once. Earn on repeat.
Loveee this look — PRICE please?
Hey Thandi — full kit below. Use THANDI10 for 10% off the lot ✨
Triggers
Three ways to fire a rule.
Pick what works for the post. Mix and match across campaigns or run a single rule on every post in your feed.
Comment keyword
Someone comments 'PRICE' on your post and we DM them the link.
DM keyword
Someone DMs you a word and we reply with the product carousel.
Story reply
A reply on your story drops them straight into a guided flow.
Chrome extension
See it. Plug it. Sell it.
Browsing on your favourite SA store? Click the Plug Central icon in your toolbar and Chrome pulls the title, price and image into your shopfront in two clicks. No copy-pasting, no scraping, no spreadsheets.
- Detects product details on any product page automatically
- Add to your shopfront from anywhere on the open web
- Tag a collection, pick a campaign, ship to your audience
- Live on shopfront the moment you click confirm
Two clicks. Already earning.
Superbalist
Velvet Matte Lipstick
R 245
Tracking · Analytics
Every click. Every Rand. No spreadsheets.
Custom short links route through a global edge, attribute the click to the right source and reconcile the sale to your earnings, automatically.
- Customisable Plug Central short links per product or campaign
- Source attribution: IG vs TikTok vs WhatsApp vs YouTube
- Live dashboard, advanced funnels & monthly PDF reports
- Pixel-based conversion tracking from any partner store
Stop guessing. Start optimising.
Example dashboard
Sample dataClicks
12,438
Earnings
R 8,420
Top product
Lipstick
Daily clicks
Top products
- R 412
Velvet matte lipstick
1,284 clicks
- R 388
Silk hair bonnet
1,096 clicks
- R 296
Vitamin C serum
842 clicks
- R 712
Leather crossbody bag
664 clicks
Power tools that pay for themselves.
When you're ready to scale, Pro unlocks the workflow upgrades that separate hobbyist from full-time. R179/month or R1,499/year.
DM Automation
Keyword-triggered replies on Instagram with 10,000 sends per month.
Chrome Extension
Add any product from any site to your shopfront in two clicks.
Advanced Analytics
Funnels and source attribution across every platform.
AI Product Placement + Try-On
Virtual try-on for creators, plus automated product placement in your content. Coming soon.
Monthly PDF Report
A polished performance summary in your inbox every month.
Plans
Free forever. Upgrade when you're ready to grow.
Starter is free for life. Pro unlocks the workflow tools, deeper analytics and DM automation that help you grow your audience faster.
Starter
Everything you need to launch your shopfront. Free forever.
No card. No trial. Just go.
Start free- Custom shopfront with theme + colour controls
- Unlimited products & collections
- Posts with product tagging
- Tracking links + basic analytics
- Add products from the brand warehouse
- Earn commissions on every sale
Pro
Power tools for serious creators ready to scale.
First month free, then R179/mo · Cancel any time.
Upgrade to Pro- Everything in Starter
- Advanced analytics + monthly PDF
- Chrome extension to add products from any site
- DM Automation for Instagram (10,000 sends/mo)
- 1 month free to try it all, cancel any time
- AI content generation (coming soon)
- AI product placement + try-on (coming soon)
Cancel any time. Prices in ZAR, exclusive of VAT.
Start free. Grow into Pro on your terms.
Apply now and we'll be in touch. Once you're in, the console walks you through building a shopfront that fits your audience.