About Us

Founded January 9, 2026. Built for the next decade.

Three founders, one mission: make South African creators the highest-paid voices in their feeds.

Shipped

What we've built so far.

Newest first — from the latest release back to the day we were founded. Code in production from day one.

  1. Aug 2026Shipped

    Messaging + brand broadcasts

    Brands and creators message each other directly from the console, and brands broadcast announcements — new drops, campaigns, program changes — to all their creators at once.

  2. Jul 2026Shipped

    Creator discovery with geo location + media kits

    Brands filter creators by location, niche, audience size and engagement. Every profile opens to a full media kit with Instagram and TikTok insights: follower counts, engagement rates, audience demographics, and recent content performance across both platforms.

  3. Jul 2026Shipped

    Gifting workflow

    Send products to the right creators, track unboxings and follow-ups, and tie gifted activity back to attributed sales.

  4. Jun 2026Shipped

    The Warehouse

    Brand products surface to every creator in a single discoverable feed. One click adds a product to a shopfront with commission visible upfront.

  5. Jun 2026Shipped

    Brand console live

    Stores, catalog sync, affiliate programs, creator discovery, orders, analytics and invoices. All in one console. First brand now onboarded and running live.

  6. Jun 2026Shipped

    Commission tracking + payouts

    Order ingestion, attribution reconciliation, period-close invoices and automated EFT payouts running end-to-end.

  7. May 2026Shipped

    Pro plan goes live

    Subscriptions, billing, plan entitlements and the first paying creators on the Pro tier.

  8. May 2026Shipped

    DM Automation for Instagram

    Keyword rules, comment + DM + story triggers, attachment library, live execution log. Approved Meta Tech Provider.

  9. Apr 2026Shipped

    Coupons & promo codes

    Creator-branded discount codes, issued per creator, attached to tracking links, reconciled back to commissions.

  10. Apr 2026Shipped

    Tracking links + analytics

    Edge-hosted short links, source attribution, real-time dashboards and conversion pixels for partner stores.

  11. Mar 2026Shipped

    Product capture + brand sync

    Chrome extension to grab a product from any site, plus a sync pipeline pulling brand catalogues into the warehouse.

  12. Mar 2026Shipped

    Shopfront

    plugcentral.co.za/<handle> went live. Themes, layouts, posts, products and collections, all editable in the console.

  13. Mar 2026Shipped

    Creator portal shell

    Auth, profiles, role system, the first dashboard. The skeleton creators would live in.

  14. 9 Jan 2026Shipped

    Plug Central founded

    Three founders, one whiteboard, and a frustration with how SA creators were being underpaid for the audiences they built. We started writing code the next day.

Get started

Start free. Grow into Pro on your terms.

Apply now and we'll be in touch. Once you're in, the console walks you through building a shopfront that fits your audience.

Apply as a CreatorSee plans & pricing